Grow Your Business Quickly With Actionable Analytics & Strategies with Scott Stouffer

Scott Stouffer also discusses the disconnect between the mindset of growth at all costs and the reality of how long it takes for results to show.

He attributes this disconnect to the revolving door of heads of sales and marketing, who are expected to make their numbers every month and cannot take the longer-term view that a CEO or CFO might.

He encourages leaders to take the time to understand the controlled environment and to iterate on changes one at a time in order to achieve the desired results.

Highlights

Duane: If they hear 10%, they're like, well, I'm looking for 30 month over month growth in like, four months. I'm like, what movie did you watch that said, that's possible even in high growth, primetime 2020 or 2019, even that would have been a pipe dream. And so it's like hearing because I like those numbers, and I think like six to nine months is when you would start getting meaningful data to be able to take action on.

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