Ep. 62 [Sales] - Striking when the iron is hot by using PLG and data to become the most effective sales rep possible

In todays episode of the SellingSaas Podcast, Duane chats with Brendan Short from Groundswell. Brendan talks about the myriad of ways GTM teams are trying to us what data they have or have access to in order to win more business, but just how disconnected all the tools are when it comes to building a truly accurate targeting method.

EPISODE HIGHLIGHTS:  

0:45 - Strike while the iron is hot, and NOT waiting for the perfect moment.  

3:00 - Who truly owns PLG in the GTM function?  

3:45 - Using a data warehouse in sales to create effective sales reps

4:45 - Targeting being the spot where data is the most underutilized and programs spread so thin

6:40 - Getting suggested "plays" to run when leads hit a certain threshold

If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today’s society.

Go to www.SellingSaaspodcast.com to get episodes sent directly to your inbox and get the weekly newsletter.