Ep. 61 [Growth] - Buyers have access to way more information today than they ever have, especially inside a PLG strategy

In todays episode of the SellingSaas Podcast, Duane sits down with the founder of Groundswell , Brendan Short. The conversation revolves around data and GTM teams, and all the things we need to be aware of so we can NOT push our buyers away

EPISODE HIGHLIGHTS:  

1:00 - Introducing PLG to sales reps and removing the thought that it replaces sales reps.  

2:00 - Sales is much more consultative and being a guide in a PLG strategy

3:05 - Buyers are massively more educated about your product than ever before, and its only getting better for them

4:15 - Getting relevant as soon as you can so you're not annoying the buyer

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