1. EachPod

Ep. 59 [Growth] - You can only get revenue to a certain point with only PLG before you need to bring in sales, with Tim Geisenheimer

Author
Duane Dufault
Published
Fri 25 Nov 2022
Episode Link
https://www.duanedufault.com/sellingsaaspodcast

In todays episode of the SellingSaas Podcast, Duane sits down with Tim Geisenheimer, the founder and CEO of Correlated. We talk about the common misconception of tech companies that build a tool and expect growth without sales and how 96% of the top Saas companies employ a large sales force

 

EPISODE HIGHLIGHTS:  

0:50 - Getting GTM teams connected to Data with PLG

2:00 - PLG is not the field of dreams, you still need to do the work  

3:00 - 96% of PLG companies have an active sales team, you can get the company to a certain point of growth without, but ultimately to have the growth you want, you're going to need the presence of sales

 

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