Ep. 55 [PLG] - How can we make it easier for sales and GTM teams to take action on the right data at the right time, with Brendan Short

 In todays episode of the SellingSaas podcast, Duane chats with Brandan Short who is the co-founder and CEO of Groundswell, which is a Software company created to help bridge the gap between product usage data and GTM teams. And, how Brendan started his career as a SDR and worked his way up to being an AE, and on to a sales leader. His first company was acquired after 18 months, and after some consulting went on to work with Zoom where he ran sales ops. Which is where he came up with the idea for Groundswell.  

EPISODE HIGHLIGHTS:  

0:52 - Brendan's long background in Enterprise SaaS and how it led to Groundswell

2:19 - The Benefits of a data for Sales Teams and using it to operationalize outreach and prioritization.  

3:59 - The Challenges of using for data warehouse tools to automated GTM functions

If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today’s society.

Go to www.SellingSaaspodcast.com to get episodes sent directly to your inbox and get the weekly newsletter.