Ep. 53 [Marketing] - Are missing out on major parts of the market by having such a rigid sales process?

In this episode of the SellingSaas podcast, Duane talks about how buyer perception is a hard thing to overcome and they are measuring you right from the beginning. And, are we as a GTM team agile enough in our funnel to meet the buyer where they're at?

EPISODE HIGHLIGHTS:  

0:40 - being quick to respond to support and help makes a huge difference with customer perception  

1:15 - every buyer has their own process, and we need to be agile to capture more of the market

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