1. EachPod

Ep. 52 - Where's the line for when to bring sales into Product-led Growth?

Author
Duane Dufault
Published
Fri 18 Nov 2022
Episode Link
https://www.duanedufault.com/sellingsaaspodcast

 In todays episode of the SellingSaas podcast, Duane talks about how to look at the sales process in order to define when to introduce the sales rep in the customer onboarding process. Using ACV is a great way to start, but not the only metric to use when making that decision for your customer.  

EPISODE HIGHLIGHTS:  

0:40 - The human element and the trust factor it brings and where the line is on ACV for when to bring a rep into the process

1:30 - how the effort and impact from the product & Marketing teams should reduce the effort needed from sales in a PLG world

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