Ep. 51 [Marketing] - With Google shifting to voice search, how does this affect your content?

In todays episode of the SellingSaas Podcast, Duane sits down with CMO James Gilbert from the Spamming Zero Podcast, and talk about the person argues that content should be written in a way that is easy to speak. They say that this is how they write best and it is also how they talk best.

The question is whether we should write our copy in a verbose, SEO-friendly way, or in the way that we actually talk. The concern is that if we write in the latter way, we may be hurting our chances of ranking high on search engines. There is no easy answer, but it is important to consider both the needs of the algorithm and the needs of the buyer.

EPISODE HIGHLIGHTS:  

Timestamps

0:00:03 - Voice Search and Its Impact on Content Writing

0:01:18 - The Impact of SEO on Sales Strategy

Highlights

Are we hurting ourselves by not ranking it's the algorithm? And so is there a happy medium? Like, that would be my question for you guys or anyone that kind of does that stuff, because I'm on the sales and I'm on the go to market side, which is like, we tend to craft strategy and then be on the recipients of those leads that come in.

And I don't have the answer to the question, but it's like if we do put the verbose language on our landing pages that encourages organic and high valued SEO, then the algorithms inside of the search engines like that.

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