Ep. 49 [Marketing] - How are you measuring MQL's? And does that definition lead to revenue, with Brandi Starr

In today episode of the SellingSaas Podcast, Duane continues the conversation with Brandi Starr about the importance of understanding what goes into a quality definition of the KPI of "MQL," and how it varies in great detail from company to company, from product to product, and even down to the buyer types.  

EPISODE HIGHLIGHTS:  

1:15 - What are the KPI's other than MQL's that Marketing should be tracked on?

2:00 - The definition of the MQL Needs to be expanded and molded to fit the multiple types of leads and customers you serve.  

2:50 - Measuring way too many metrics inside a single customer journey to know what actually works.

3:15 - MQL's can't just be New sales, there needs to be expansion MQL's well.  

4:30 - Making sure to compensate teams on what actually drivers growth across the customer journey

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