Ep. - 48 [Sales] - How to insert a PLG Strategy in your sales process, with Kevin Hopp

In todays episode of the SellingSaas Podcast, Duane and Kevin Hopp chat about how to utilize product-led growth in your sales process by needing to understand your buyer and the numbers in your business in order for it to work, as well as other topics around how old school relationship sales is the only true way to make an impact, while the new age slick "sell me this pen" mindset is just creating more and more problems for the sales industry as a whole

EPISODE HIGHLIGHTS:  

0:50 - Leaning into PLG and using more self led mechanisms to drive high quality leads

1:15 - understanding how the buyer interacts with you and your product, and using your metrics to drive the strategy

1:40 - does the new age of "sell me this pen" actually work?

2:15 - using outbound in PLG, and having the demand gen team alongside it

If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today’s society.

Go to www.SellingSaaspodcast.com to get episodes sent directly to your inbox and get the weekly newsletter.