Ep. 47 - [Marketing] How the right comp plan can encourage anyone to break down barriers, with Brandi Starr

In this episode of the SellingSaas Podcast, Duane and Brandi talk more about how comp plans can make a massive impact on the company, not just the sales team. How in marketing, when the bonus was based on actual conversions, the team did the work to learn what made them convert. Control the money, control the focus.  

EPISODE HIGHLIGHTS:  

1:00 - How do we measure the behavior we want them to exhibit.

1:45 - Methods of incentivize product teams and engineers?  

2:55 - out of 22 years in marketing, only seeing only 1 comp plan that was connected to performance  

4:00 - being forced to pay attention, changed how marketing performed, which led to massive growth

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