Ep. - 46 - [Marketing] - How do we get to the point where we have everyone working under revenue? With Brandi Starr from Revenue Rehab

 In this episode of the SellingSaas Podcast, Duane and Brandi talk about how you can actually get more departments to align to revenue. There are too many ways that the different functions of the business are incentivized to perform at their job, but sales is the only department that is paid more for getting better. There is definitely a huge miss on this. Guess what, that doesn't mean make sales all salary either.  

EPISODE HIGHLIGHTS:  

0:50 - revenue alignment starts at your buyer and the market you're selling into

1:35 - When you use a cookie cutter acquisition process for all your customers, you run into uncertainty and pain.

2:15 - Where you need to align in order to encourage each step of the process, and then pay teams based on that.  

3:15 - Should we remove commission and go straight salary for sales?

4:00 - Level set expectations and bring on variable comp for others, not just sales.

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