Ep. - 45 - [Sales] - Being money motivated, cold calling, and how Product-led growth can be used to find PMF

In this episode of the SellingSaas Podcast, Duane chats with Kevin Hopp on the Hopp on calls Podcast about why its important to have some degree of money motivation, cold calling is NOT dead but and how you just need a half way decent strategy for it to pay off, and then we find out what's more important for a start-up to focus on, sales or marketing?

EPISODE HIGHLIGHTS:  

0:40 - Being money motivated and controlling your income, being able to strive in order to succeed in sales.  

1:10 - is cold calling dead?

2:30 - Hoe PLG MUST be used to help find PMF before you scale hiring, or you're going to be faced with a lot of pain.  

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