Ep. - 40 [Marketing] - Should customer support be included in GTM? With Brandi Starr from Revenue Rehab.

In todays conversation with Brandi Starr, The host of the Revenue Rehab Podcast and COO of Tegrita, we talk about how Customer support and success should be included In how you shape the GTM strategy to both learn what the customer actually values and how to further reduce churn by attracting better fit buyers.

0:50- feature selling going wrong down the line  

1:30 - the challenge to listen to sales calls, and support calls to get the missing feedback  

2:30 - customer lifecycle coaching based on disqualification to reduce churn from the beginning.  

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