1. EachPod

Does your product solve a big enough problem? If not, could be a indicator that a change is needed, with Kevin Dorsey

Author
Kevin "KD" Dorsey, Duane Dufault
Published
Mon 06 Feb 2023
Episode Link
https://www.duanedufault.com/sellingsaaspodcast

Early-stage founders should focus on the bigger problems that their prospects have, and if their product isn't solving one of the top five problems, it's likely to fail. He used Salesforce as an example, as it is used every day and typically one of the last products to go when a company is struggling. To conclude, he suggested looking at product positioning to determine the success of the product.

In terms of sales, asking prospects about their daily usage of an app to better understand the impact it has on their business. And, asking better questions to evoke emotion from prospects and increase the chances of getting a sale.

OTHER TOPICS:

Indicators of how well of a fit you have in your market and where in the business cycle does your product sit

What problems in the business come before yours for your clients?

Why Simplifying your approach and the way you describe your business should be a massive priority

Leadership, the difference between the leader you were in the beginning vs the one you are now.

Money motivated sales and being top performers? That’s easy, but its only 10% of the sales reps in the business.

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