156: What Really Matters ... with Dale

We wanted to give you 94 seconds of what really matters when connecting with other humans...

Behind every business (and personal) conversation, is a human with cherished memories ... perhaps of a childhood lake, a neighborhood that's shaped them, from a skinned knee, to Wednesday dinners at Keith's...  ingrained family traditions that still resonate today.

Even when prospects don't respond as you're hoping, remember ... they're experiencing the full spectrum of human emotions. Roller coaster of ups n' downs.  They're navigating their days carrying both professional pressures and personal stories... just. like. you. 

This week, dare to humanize your "sales" approach.

Be audacious and romanticize your relationships. 

Be a little more raw.

Dig deeper beyond the typical transactions into genuine curiosity and connection.

Take that chance. Dare to be vulnerable.  See what transforms.

Drop us a line if you wanna see the Lake that inspired this perspective shift... it's a video, I'm holding it hostage (cue the smirk)

Have a great week luvs