131: Are you inviting people to experience your brand

Torlando Hakes, the Director of Business Development for Periodic, joins Selling Local to discuss the importance of engaging the right person.

We have to help our ideal customer see that we know the  common crisis & partner to solve this problem.  Torlando discusses human behavior, buyer sentiment, ideal customers, & the importance of communicating effectively.

"We use brands to help us identify who we are."  The products & brands that we use help our community know who we are.

Come listen to this episode for some marketing & sales & biz development talk.

Get your notebook ready for the notes.