103: Death to Spray & Pray Outreach

Scot Barlow is a developer of sales outreach in the hospitality industry.  He finds value in offering experiences to people that lead to growing a community instead of just getting a sale.

Scot speaks to some specific resources that he uses to help drive more interaction between buyer & seller.  The resources should be used to serve the buyer in a way that invites them into a relationship.

This is a great episode that is raw & real where Dale gets to find common ground with Scot out of the U.K.