102: How to lead your sales team with Culture in mind

Dustin Reinmann is a Sales Manager in Nashville, TN for Novatech.

Dustin discusses the importance of explaining the "Why" & building a culture of transparency.  Dustin talks about the importance of being an engaged leader instead of a leader who is on the sideline just coaching their representatives.

Dale talks about how leaders need to focus on why we are doing what we are doing before we can offer a purpose to our reps.

If you are a sales leader, want to be a sales leader, or are leading your community in sales this is an episode that will challenge you & radically educate you.