Busting The Top 3 Solution Selling Myths

Virtually every industry has some type of new solution they are selling. And every one of these industries has a majority of their sales reps stiff-arming the new solution, committed to sticking with the legacy products.

This week we are going to bust the top 3 solution selling myths:

1. Solution selling requires me to be a technical expert
2. Solution selling extends the sales cycle
3. Solution selling is complicated

Join your co-hosts Larry Levine and Darrell Amy for a fun and irreverent dismantling of these income-limiting myths!