Increase sales by changing your words | McKay Savage : 43

This episode originally aired live on 4/12/24.

Joseph Lewin welcomes sales and messaging consultant McKay Savage to discuss the critical importance of effective messaging in sales and marketing. They dive into the nuances of how the words we use can make or break our ability to connect with prospective clients. McKay emphasizes that often, small businesses may not fully grasp the jargon used in marketing, which can lead to miscommunication and missed opportunities. They explore how aligning messaging with prospects' perceptions is essential to ensure that sales conversations are engaging rather than overly persuasive. By tuning into the language that resonates with potential customers, both Joseph and McKay highlight that businesses can create messaging that not only attracts but retains clients, ultimately leading to greater success. Join us for insights that could transform how you approach your marketing and sales strategies!

Sales and messaging consultant McKay Savage joins Joseph Lewin, founder of Sell Through Social, to delve into the essential elements of effective communication in marketing and sales. The discussion revolves around the importance of aligning messaging with the true needs of potential clients, emphasizing that the words used to describe services can significantly impact customer engagement. McKay highlights that many small businesses struggle with jargon and complex terminology that may not resonate with their audience. Instead, they should focus on crafting messages that address the specific problems and pain points experienced by their prospects. A key takeaway from the conversation is that the effectiveness of a sales conversation can often be gauged by the level of engagement from the prospect. If they seem disinterested or defensive, it might indicate a disconnect between what you're saying and what they actually need. The duo discusses strategies for refining messaging, including the importance of customer feedback and the need for continuous adjustment based on direct conversations with clients. This episode is a treasure trove of insights for anyone looking to improve their sales approach by ensuring that their messaging aligns with the realities of their target audience, ultimately leading to more meaningful connections and successful outcomes.

Takeaways:

• The words you use in sales conversations significantly impact how prospects perceive your value proposition, so choose wisely.
• If you're constantly convincing prospects to buy, it may indicate a fundamental issue with your messaging strategy.
• Effective sales conversations require a deep understanding of your prospects' actual problems and the language they use to describe them.
• Misalignment between marketing messaging and sales conversations can lead to inefficiencies and lost opportunities for both teams.
• Identifying and using the language that resonates with your target audience can transform your sales approach and enhance customer engagement.
• Listening to your prospects and validating their concerns is essential for crafting effective marketing and sales messages.