Create Content That Builds Relationships | Logan Lyles : 40

This episode originally aired live on Wed, Apr 3, 2024. Logan Lyles worked at Teamwork.com and has since moved on to start his own company, DemandShift.

Joseph Lewin dives into creating content with people you want to know. Our guest, Logan Lyles, shares how this approach not only fosters genuine connections but also serves as a strategic tool for business development. By shifting the focus from traditional cold outreach to content-based networking, we explore how to build trust and cultivate relationships that extend beyond mere transactions. Logan offers insightful anecdotes from his own career journey, illustrating how this methodology has reshaped his professional path and led to meaningful partnerships. Join us as we discuss practical strategies for leveraging content creation in networking, especially in the ever-evolving landscape of in-person events.

Takeaways:

• Creating content with others fosters genuine connections and enhances networking opportunities, making outreach feel less cold.
• Engaging with influencers helps build trust within your target audience, leading to more meaningful business relationships.
• The shift from a 'how economy' to a 'who economy' emphasizes the importance of trust over mere information when making purchasing decisions.
• Leveraging events for content creation transforms typical networking into valuable interactions that can yield insights and foster connections.
• By focusing on shared experiences during conversations, deeper relationships can be formed, benefiting both parties in the long run.
• Using rapid-fire questions in interviews allows for engaging content while subtly guiding the conversation toward relevant topics.