Product Management Is a Balancing Act - Marc Abraham, Head of Product Engagement at ASOS

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As Head of Product - Engagement at ASOS and with two books and dozens of talks and events in his resume, Marc Abraham has mastered the art of managing growing products with way too many moving parts - from processes and frameworks to people and tools. As he puts it, no two days are the same, and “the job of a product manager is never done unless the decision is made to terminate the product”.

His books on product management,  “Managing Products = Managing Tension” and “My Product Management Toolkit”, are well worth a read! 

In this episode, we discussed:

• how to know when to use your instincts and when to rely on customer validation;
• effective user research methods for new products (with no users!);
• how to make sure you’re getting the most out of the customer feedback loop;
• the rights structure of a product management team;
• the key ingredients of a successful user interview;
• what qualities Marc is looking for when hiring product managers for his team
• the mindset you need to lead a product to success