Bridging the Gap Between the Online and Offline CX - Faris Aziz, Lead Product Manager at Bloom & Wild

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We get so obsessed with building the perfect digital experience that we sometimes forget that for many products, even if they rely on digital, the magic for the customer happens offline. We’ve been keen to speak to a company that successfully bridges the gap between the offline and online CX and we finally found the perfect product person. Faris Aziz is the Lead Product Manager at Bloom and Wild. Even if you haven’t ordered flowers from them, you probably remember that they pioneered the letterbox flower delivery back in 2013. 8 years later and a few months after their £75M Series D funding round,  Faris shared with us:

• How they bridge the gap between online and offline;
• How they create demand and retain customers;
• Insightful findings from recent growth experiments they’ve done internally;
• His advice on how to grow in product management while growing the product