Spotlight: Beni - Reinventing Resale for Circular Fashion

Meet Beni… circular fashion accelerator and the Seeing Green Solutionist of the Day for August 19, 2025.

In this Spotlight series episode, we explore how Beni, a fast-growing browser extension, website and digital app, is helping consumers make more sustainable fashion choices -- without sacrificing style, ease or affordability. Join us as we break down how Beni is making resale shopping mainstream by integrating secondhand options directly into shopping experiences.

We discuss the broader problem of fashion waste, the importance of circular economy solutions, and how tools like Beni are reshaping the retail experience. Whether you’re a conscious consumer, resale regular or just resale-curious, this episode sheds light on how small tech can spark big change in sustainable fashion.

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