The Path to Revenue Runs Through Community

The Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth recently: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transformed a Facebook Challenge Group into a community hub.