From Military to Entrepreneur: Building Team Easties

Author: Deny Caballero
Published: Wed 09 Apr 2025
Episode Link: None

In this episode of Security Halt!, host Deny Caballero sits down with Jason Marks, a Special Operations veteran and founder of Team Easties an outdoors gear company, together they explore the intersection of entrepreneurship, military resilience, and innovation.

Jason shares his journey from combat zones to product design labs, diving deep into the realities of starting a veteran-owned business, developing high-performance outdoor gear, and overcoming the personal and financial challenges of the startup world.

Together, they unpack:

How boredom sparked a breakthrough in gear innovation

The entrepreneurial edge veterans bring to the outdoor industry

The power of branding, marketing, and authenticity in business

Why affordable, reliable equipment matters for veteran adventurers

The importance of community, collaboration, and perseverance

Whether you're a veteran looking to launch your own business, a gear enthusiast, or someone passionate about purpose-driven innovation, this conversation is filled with tactical insights and inspiring lessons.

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Chapters

00:00 From Amateur to Pro: The Journey of Entrepreneurship

02:53 The Importance of Quality Gear in Outdoor Activities

05:57 Innovating for the Modern Outdoorsman

09:05 Navigating the Business Landscape: Contracts and Compliance

11:57 The Role of Branding and Marketing in Equipment Choices