04 Maritza Parra: From Teenage Horse Enthusiast to Becoming the List Building Queen and Even Appearing on Oprah

On Episode 04 of Second Half Comeback I feature my Interview with Maritza Parra.

Maritza is a author, speaker, coach and all around internet entrepreneur who turned her passion for horses as a teenager into a thriving business by using the power of story and list building.

Highlights and lessons from her story include:

• She discovered the power and leverage of list building because of her passion for Spanish Horses and a type of horse riding called dressage. She built a list of subscribers around this obscure “niche within a niche” and profited by just over $29,746 when she made her first ever offer to her tiny “horse list”


• During a tough time in her life, Maritza began studying the subject of Law of Attraction to help her overcome panic attacks and turn her life around. She again built a list of interested customers and was able to turn her interest into a coaching business and even eventually get featured on Oprah, The Soul Series.


• How having a "Marketing Mindset" is the key to business.


• How the "Power of Story" and creating something extraordinary is the key to your list building, marketing and sales.


• How learning to say "Yes" has changed every aspect of her life.


• She explains the importance of asking your customers what they want and then creating a product to fulfill their needs.


• She discusses the importance of eliminating the negative influences from your life.


• The benefits of focusing on taking the next small baby steps instead of focusing on massive action.


• Learn about her daily rituals and habits that have helped her focus on her creativity.


• Learn her tips and strategies for overcoming negativity and the Imposter Syndrome.

Please find her and thank her for coming on the show at http://maritzaparra.com/  or tweet her  @MaritzaParra