Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’

Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World”  that he co-wrote with Jessica Lasky-Fink. 

“Modern writers need extra help breaking through all the distractions.” 

“Use fewer words.” 

“Studies show that all-caps text does not enhance readers’ understanding.”