Building for the long-term in Blockchain | Sendi Young, European MD, Ripple

Sendi Young is the European Managing Director for global crypto payments leader Ripple, with  an extensive background across payments with traditional corporate powerhouses. Growing up  in Istanbul in the 1980s, Sendi’s background has helped her acclimatize to the volatility of the crypto world, becoming accustomed to cycles of economic growth and rapid declines, sparking  her curiosity and passion for macroeconomics.

From here, Sendi built out expertise across global payments with marquee names, before  immersing herself in the world of blockchain, having recognised the pain points and pitfalls of  the traditional financial system. A “crypto gal” through and through, Sendi represents a  European and Global Crypto leader, providing invaluable technical insight into the crypto and  payments ecosystems, her love of the Argentine Tango and how she has risen to prominence.

00:00 - 1:24 - Introduction and Sendi’s Background 

1:24 - 3:53 - Who is and how big is Ripple?

 3:53 - 7:26 - The advantages of blockchain payments 

7:26 - 9:05 - Pain points of current cross-border payments 

9:05 - 10:53 - Market opportunity for Ripple

 10:54 - 13:40 - Cruciality of Partnerships across Web3 

13:40 - 15:38 - UK as a crypto hub? 

15:38 - 17:16 - Scale of Ripple 

17:16 - 21:23 - Ripple’s Culture & Sendi’s Upbringing 

21:23 - 24:53 - Economic benefit of Web3

 24:53 - 29:04 - Moving from corporate to startup 

29:04 - 32:08 - Volatility of tokens 

32:08 - 35:14 - Diversity within crypto 

35:14 - 41:44 - Get to know Sendi 

41:44 - 42:27 - Sendi’s Mana