What the Hell Do I Even Write About (When Nothing's Happening)?

You stare at a blank screen. The cursor blinks. You know you should email your fans… but what the hell do you even write about when you don’t have a new song, tour, or video?

That’s exactly what we’re tackling today. In this episode of Scratch Track, I’ll give you 50 specific email ideas you can send to your fans right now — no album launch required. These prompts are designed to help you stay consistent, nurture real relationships, and turn new fans into lifelong fans who actually stick around (and buy stuff).

Forget “hustle harder” advice. This is about building momentum with small, repeatable wins. And deepening the connection with your audience, week after week.

👉 Inside this episode:

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  Why musicians neglect their email list

  
  


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  50 quick-hit topics you can email your fans this week

  
  


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  How these emails deepen fan loyalty and drive revenue over time

  
  


• How more frequent emails help you build a winning welcome sequence (in hindsight!)

Stop waiting for your “big moment.” Start writing short, simple emails that connect.

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