The Secret to Emails That Don’t Suck (and Get Fans to Act)

Your emails shouldn’t read like random diary entries you toss into the void. They also shouldn't read like the front page of a newspaper. They should feel like treasure maps—leading your fans step by step from curiosity, to caring, to clicking.  

In this episode, we break down the formula behind writing emails that actually get opened, read, and acted on. You’ll learn how to reverse-engineer your fan journey, what most artists get wrong in their subject lines, and why one email isn’t just “one thing” (spoiler: it’s an experience with multiple chapters).  

Whether you’ve got a new single, tour, or merch drop, this system will help you get better results from your inbox empire.  

Want help brainstorming a great lead magnet for YOUR music?  

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And check out the Your Morning Coffee Podcast, a fascinating music news roundup discussion that happens at least weekly. I appeared on episode 262.