How to Make an Impact by Being Scrappy with Delbert Ty of Coffee Meets Bagel

In this week’s episode, Eric talks with Delbert Ty, CMO of Coffee Meets Bagel, a challenger online dating app. Delbert came up through the ranks at Procter & Gamble, working on some of the biggest brands in the world for one of the biggest marketing organizations in the world. It’s fascinating to hear how he, as a disruptor and innovator, was able to navigate the organization and do some really exciting work. He also shares how he was able to turn a new telco brand in Singapore into an overnight success with one campaign, and how he’s approaching his new role at CMB in much more crowded and advanced category. We love his approach and his prompt of actually doubling down on ideas that people think are crazy. It’s what leads to impact!

Connect with Delbert on Linkedin and Twitter - https://www.linkedin.com/in/delbertty/

Smart link: https://link.chtbl.com/scratch 

Discussed in the show:

Notion's Campaign

Polestar 

Coffee Meets Bagel

Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Say hi at [email protected], we’d love to hear from you.

Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024