How to create purpose-driven branding with David Aaker of Prophet

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In this week's episode, DuBose talks to David Aaker, Vice Chairman at Prophet. David is a legend in this field, and he shares his knowledge on creating a strong brand purpose for your company, no matter what you offer. Can all brands have a social purpose? Does work across different sectors and where do you even start looking for what fits your brand?

To find out more and to connect with David Aaker, follow the links below:

LinkedIn: https://www.linkedin.com/in/davidaaker/

Twitter: https://twitter.com/DavidAaker

Facebook: https://www.facebook.com/AakerOnBrands

Hashtag: #AakeronBrands

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Hanna Samuelson and hosted by DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find DuBose on LinkedIn and tweet him @dubosecole.

Say hi at [email protected], we’d love to hear from you.

Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024