Crocs Are(n't) Cool, The Top 3 Challenger Themes for 2022 - Scratch Special

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. In today's episode, we record at our first live event (Zag Out) and wrap up the top Challenger themes of the year and what the key takeaways are for your brand. It was an incredible conversation in front of a live audience and we debated everything from if Crocs are cool or not to if we should be investing in Pickleball... tune in for a special Scratch this week!

Links to stories/topics discussed:

• https://stockx.com/en-gb/crocs-classic-clog-cinnamon-toast-crunch
• https://www.campaignlive.co.uk/article/eos-launches-bless-fing-cooch-shaving-cream-line-inspired-tiktok-creator/1712417
• https://www.wearerival.com/content-hub-articles/pragmatic-purpose-theres-more-than-one-way-to-save-the-world
• https://starface.world/
• https://www.tiktok.com/@liquiddeath/video/7018963011213823237
• https://www.crtz.xyz/password
• https://www.voguebusiness.com/fashion/corteiz-clint-and-the-future-of-streetwear
• https://usapickleball.org/what-is-pickleball/
• https://www.pickleballengland.org/
• https://www.instagram.com/usapickleball/?hl=en
• https://www.theatlantic.com/technology/archive/2022/11/pickleball-pro-sport-popularity-growing/672001/

Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024