Baking Virality with NYC's Most Famous Bakery

In this week’s episode, Eric speaks with Eddie Revis, CMO of Magnolia Bakery in NYC. Eddie is “on a mission to show the world that marketing doesn’t have to suck” and he is certainly doing that at Magnolia! He and the team have been launching some amazing campaigns that have been getting mainstream attention and going viral in the US. How does he do it? It’s all about plugging the brand into culture and never stopping at just a good idea, but always pushing towards a great idea.

Connect with Eddie on Linkedin - https://www.linkedin.com/in/edwardrevis/

And check out some of the recent campaigns from Magnolia

https://www.goodmorningamerica.com/amp/food/story/viral-muffins-youtube-star-reprises-role-unveil-latest-86881947

https://wwd.com/beauty-industry-news/beauty-features/tula-skincare-magnolia-bakery-1235307230/

https://patch.com/new-york/parkslope/banana-pudding-beer-here

Find Eric on LinkedIn and tweet him @efulwiler.

Say hi at [email protected] , we’d love to hear from you.

Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024