Adapting Your Mindset When Moving from Incumbent to Challenger with Kelly Starman, CMO PartsSource

In this week’s episode, Eric talks to Kelly Starman CMO of PartsSource, a leading online healthcare marketplace for mission-critical healthcare products and services. Kelly is a results-focused marketing executive with two decades of driving growth and leading high-performing teams at GE, Athena Health and Phillips.  As a result she has a wealth of knowledge on what it takes to be a successful marketer in organisations of different sizes, and how to balance speed and process effectively. It was really interesting to hear about her own personal strategies for innovating, being effective and what frameworks she uses when it comes to budgeting for her global marketing teams.

Connect with Kelly on Linkedin - https://www.linkedin.com/in/kstarman/details/experience/

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Discussed in the show:

HBR After Hours

Atomic Habits

Learn from the best challenger marketing strategies & tactics from CMO’s of global brands, every Wednesday on Scratch. 

Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. 

Today's episode was hosted by Eric Fulwiler. 

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Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024