SSOS - David Peto - Unit Post-Production
- Author
- Mark Hunter
- Published
- Fri 14 Mar 2008
- Episode Link
- http://media.libsyn.com/media/tartanpodcast/SSOS12_DavidPeto.mp3
Unit Post-Production's managing director David Peto talks passionately about how the one-time poor cousin of traditional advertising, the viral ad, has now grown up. He says new media, distributed to niche audiences via the 'net, is a growth industry.
