Episode 5: Peter Antevy on When Not to Sell

Dr. Peter Antevy is a physician and entrepreneur who built his business on thought leadership. His firm Handtevy develops life-saving software used by pediatric and adult first responders in hospitals in all 50 states and abroad. 

Peter learned early on that direct selling didn't work—but thought leadership did. And as a result, he’s one of the few physician-entrepreneurs who have built thriving businesses that have improved patient outcomes.