Episode 3: Dan Farkas on Communicating Effectively

Dan Farkas is a lecturer of strategic communication at Ohio State University and co-author of “Strategic Content Marketing: Creating Effective Content in Practice,” a highly practical guide to B2B marketing

He shares his insights on communicating effectively to wide audiences, what Gen Z and Millennials want and don’t want, and what makes for good storytelling. Make sure to check out Dan’s podcast, “The Strategic Communicator.”