Episode 2: Nancy Harhut on Behavioral Science
- Author
- Jove
- Published
- Fri 07 Jun 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/school-of-thought-mktg/episodes/Episode-2-Nancy-Harhut-on-Behavioral-Science-e2kkl0n
Nancy Harhut is a veteran marketing creative and author of "Using Behavioral Science in Marketing," a practical guide on applying behavioral science principles to marketing communications.
She shares some of her favorite behavioral finance marketing techniques, why they're so effective, and how to sell decision science techniques to clients.
