School of Thought
You’re interested in thought leadership marketing. Or you want to get better at it. But where can you go for practical, unbiased advice? Right here. The School of Thought podcast offers insights, ideas, and tips from the most accomplished thought leadership practitioners and experts, on issues in thought leadership that marketers like you have asked to hear about. It’s a master class for marketers who want to excel at thought leadership.
- Update frequency
- every 49 days
- Average duration
- 30 minutes
- Episodes
- 7
- Years Active
- 2024 - 2025
Episode 7: Cindy Anderson and Anthony Marshall
Continuing our conversation with Cindy Anderson and Anthony Marshall and their new book, The ROI of Thought Leadership: Calculating the Value That Sets Organizations Apart, we pick up where we left o…
Episode 6: Cindy Anderson and Anthony Marshall
Cindy Anderson and Anthony Marshall just wrote the book on thought leadership ROI. Yes, literally. It's titled The ROI of Thought Leadership: Calculating the Value That Sets Organizations Apart (Wile…
Episode 5: Peter Antevy on When Not to Sell
Dr. Peter Antevy is a physician and entrepreneur who built his business on thought leadership. His firm Handtevy develops life-saving software used by pediatric and adult first responders in hospital…
Episode 4: Emma Hitt Nichols on Using GenAI
Dr. Emma Hitt Nichols owns a thought leadership firm and is a thought leader herself. She is founding principal of Nascent Medical, LLC, which develops content for the medical, pharma, and biotech in…
Episode 3: Dan Farkas on Communicating Effectively
Dan Farkas is a lecturer of strategic communication at Ohio State University and co-author of “Strategic Content Marketing: Creating Effective Content in Practice,” a highly practical guide to B2B ma…
Episode 2: Nancy Harhut on Behavioral Science
Nancy Harhut is a veteran marketing creative and author of "Using Behavioral Science in Marketing," a practical guide on applying behavioral science principles to marketing communications.
She shares…
Episode 1: Jim Tincher on Profitable Emotions
Jim Tincher is an expert on B2B customer experience and the author of the recent book, Do B2B Better: Drive Growth Through Game-Changing Customer Experience.
In this episode, Jim shares how thought …