July 31, 2025 – Productivity Expert Ari Meisel and NYT SMB Expert Melinda Emerson

Ari Meisel – Founder of Less Doing. A productivity expert focused on optimizing operations and helping entrepreneurs work more efficiently

Anytime you hear yourself using the word ‘every’—every time I do a new

radio show, every time I bring on a new client, every time I send a newsletter

—that word ‘every’ should be a trigger and a flag in your mind that this is

a repetitive action, and repetitive actions are dying to be automated in

some form or fashion.

In 2006, Ari Meisel was diagnosed with Crohn’s disease—an incurable and often debilitating condition affecting the digestive tract. His case was severe, requiring more than a dozen daily medications and frequent hospitalizations. After hitting a personal low point during one hospital stay, Ari committed to transforming his life and rebuilding his weakened body. Through a disciplined regimen of yoga, nutrition, natural supplements, and intense physical training—including triathlons and CrossFit—Ari began to fight back against the disease. Over time, he was able to eliminate his symptoms, discontinue all medications, and eventually receive confirmation that he was free of all traces of the so-called “incurable” illness. In June 2011, he achieved a major milestone by competing in Ironman France. Ari has since shared his journey at seminars and on the TEDx stage, inspiring audiences with his triumph over adversity. His personal transformation led him to develop Less Doing, a methodology based on optimizing, automating, and outsourcing tasks to reduce stress and increase efficiency in both life and business. Rooted in data collection, self-tracking, and continuous improvement, Less Doing empowers others to reclaim their time and well-being—just as Ari did.











Melinda Emerson – Small Business Expert, Digital Marketing Strategist, Keynote Speaker, and Bestselling Author of Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business

You need to understand your work styles. You need to have specific job

descriptions, and you need to stay in your lane… An unsupportive spouse

can kill a business faster than a bad marketing plan.

Melinda Emerson has advised companies such as Pitney Bowes, FedEx, Verizon, Xerox, American Express, Sam’s Club, and Wells Fargo on how to construct media, social media, and marketing strategies to increase customer growth in the small business market. She draws on her 18 years of combined front-line and executive management in business and entrepreneurial situations. She shares her small business insights and knowledge through many media, including her blog “succeedasyourownboss.com” which is syndicated by the Huffington Post reaching over 3 million readers each week. She is also a former social media columnist for the New York Times. Her articles are featured in many publications such as Entrepreneur, Smallbiztrends.com, Black Enterprise, and Essence. She is frequently tapped to speak about small business issues on media such as Fox News, CNBC, MSNBC, NBC Nightly News, Money Matters and in the Washington Post, The Wall Street Journal, Fortune and Inc. Magazines, Forbes Magazine named the #1 Woman for Entrepreneurs to follow on Twitter.