1. EachPod

Founder Spotlight: From Facetime to Grocery Aisles; Building BeLov and Redefining Baby Food.

Author
Jacinta Kemboi
Published
Sat 30 Aug 2025
Episode Link
http://sites.libsyn.com/552902/founder-spotlight-from-facetime-to-grocery-aisles-building-belov-and-redefining-baby-food

In this episode, we sit down with Laurie, co-founder of BeLov, to uncover the inspiring story behind creating nutritious, better-for-you baby foods. What began as two friends trying to feed their little ones wholesome meals quickly grew into a bold mission: redefining the baby food aisle.

Laurie shares:

  • How BeLov started with textured meals and expanded into cereals and snacks

  • The reality of pivoting from commercial kitchens to co-manufacturing — and calling 30+ facilities before finding the right fit

  • The patience and grit it took to wait 24 months before seeing their first product on shelves

  • The incredible journey of acquiring Mother Hen, a legacy baby food brand, less than a year after launching

  • Lessons on resilience, partnerships, and staying true to your vision when the industry — and even family — doubt your choices

Laurie’s story is one of heart, hustle, and holding onto a vision bigger than yourself. Whether you’re a parent, an entrepreneur, or a founder scaling your food brand, you’ll walk away inspired and armed with insights on how to grow with purpose.

Schedule a free hot seat strategy call here

https://camaresearch.com/resources to Download resources including "Questions to Ask Potential Co-Manufacturers" to help you as you grow your better-for-you food brand.

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