STP 113 | How to Make Your Course an Obvious Yes, with Guest Danny Iny

How to Create an Effortless Offer (with Danny Iny)

(Podcast for therapists, coaches, and mission-driven course creators)

Short Description

This episode is for therapists, coaches, and helpers who know they have a course inside them—but feel stuck turning it into something clear and marketable.
I’m joined by Danny Iny, founder of Mirasee and author of Effortless, as we dig into what makes an offer truly irresistible (and why most people unintentionally create friction instead).
If you've ever felt like your offers were good but not glowing, this conversation will change how you see the path forward.

Top 3 Reasons to Listen

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  You’ll learn how to diagnose why your course or offer isn’t selling easily—and how to fix it.

  
  


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  You’ll hear Danny’s "Three Levers" for effortless business growth (and why they matter for your next step).

  
  


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  You’ll discover the power of the "Obvious Offer" and simple exercises to design one.

  
  

Highlights

• [00:01:00] — Danny introduces the "Three Levers" for creating an effortless business: the Obvious Offer, the Resonant Identity, and the Intuitive Path.


• 00:03:00] — James shares how a mastermind with Danny shifted his thinking—and energized his mission.


• [00:05:00] — Why Danny wrote Effortless: the surprising business plateau that sparked a breakthrough.


• [00:07:00] — A relatable Starbucks story: Why settling for “good enough” in your offers leaves people unsatisfied.


• [00:10:00] — Breaking down the Three Levers: what makes an offer intuitive, resonant, and truly effortless to buy.


• [00:13:00] — Jeff Bezos’s Amazon strategy: What never changes about customer desires (and what you should focus on instead).


• [00:16:00] — The 11-Star Experience: How to stretch your thinking beyond “good enough” offers.


• [00:20:00] — How to prioritize which upgrades to make to your course or program without burning out.


• [00:23:00] — Sneak peek: What’s coming up in Part 2 (Resonant Identity).

Want to Make a Course

Let's chat about joining the next course creation cohort, where I help you put your mission in motion. Email [email protected] for more information.

Resources & Mentions

• Danny's free gift to help you create immediate revenue and momentum in your business is the Inverted Funnel Formula. 


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  Danny Iny's Book: Effortless on Amazon

  
  


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  Effortless Toolkit: Free resources and audiobook → Effortless Toolkit

  
  


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  Learn more about Danny’s work: Mirasee Website

  
  

Closing CTA

If this conversation lit a fire for you, share it with someone else who's dreaming of building their course.
Your course could be the answer to someone's silent prayer.
Take one small, faithful step this week—I’m cheering you on.