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STP 112 | How to Transform Your Life’s Work Without Starting Over with Jill Greenbaum

Author
James Marland
Published
Mon 21 Apr 2025
Episode Link
https://www.coursecreationstudio.com/podcasts/scaling-therapy-practice-digital-course-creation-for-clinicians-coaches-and-content-experts/episodes/2149015264

Pivoting With Purpose: How to Transform Your Life’s Work Without Starting Over


In today’s episode, James Marland sits down with coach, consultant, and visual practitioner Jill Greenbaum to uncover what it really looks like to pivot your business — and your life’s mission. If you’ve ever wondered how to build something new without abandoning your past, or how to move into more meaningful work (even around tough topics like end-of-life conversations), this episode will show you the roadmap. You’ll leave inspired, equipped, and ready to take your next big leap.


Show Highlights


00:00:00 Why We Must Talk About Death (And Why We Don’t)


00:00:40 Meet Jill Greenbaum: Teacher, Coach, Visual Thinker, Lifelong Learner


00:02:00 How Decades of Experience Built a Pivot Foundation


00:03:00 From Fortune 500 Training to Visual Facilitation Magic


00:04:00 Buddhism, Singapore, and Finding a New Mission


00:05:00 Facing the Whiplash of a Business Pivot


00:06:00 Taking Skills With You: Coaching, Curriculum, and Visuals


00:07:00 Building a New Offer With Old Expertise


00:08:00 How to Design Coaching Products That Feel Natural


00:09:00 Facing Fear: Pivoting From Secure to Uncertain


00:10:00 How Jill Uses Intuition and Values to Guide Decisions


00:11:00 Meeting People Where They Are (Not Where You Are)


00:12:00 Shifting Into Grief, Loss, and End-of-Life Conversations


00:13:00 Using Visuals to Make Hard Conversations Easier


00:14:00 How to Launch a New Offer With Just 6 Questions


00:15:00 Email Scripts, Quick Conversations, and Honest Research


00:16:00 Moving From Research to Real Customers


00:17:00 Why People in Their 50s and 60s Are the Real Audience


00:18:00 The Relief of Having a Plan for End-of-Life


00:19:00 Funerals Are Better Than Parties: A Life Perspective Shift


00:20:00 Leaving a Legacy: Living Life On Purpose


00:21:00 How Different Life Experiences Shape End-of-Life Wishes


00:22:00 Fighting Over Funerals: Why Advance Conversations Matter


00:23:00 Managing Grief, Confusion, and Family Conflict


00:24:00 Where Jill Is Now: Mid-Pivot and Loving It


00:25:00 What’s Next for Jill Greenbaum and Her New Programs


00:26:00 Closing Reflections: You Have More Choices Than You Know


Links and Resources


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