STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross

🎙️ STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross

In This Episode of Scaling Therapy Practice:

Do you feel like marketing your practice or online course makes you sound pushy—or worse, inauthentic?

In this heartfelt and practical solo episode, host James Marland tackles one of the biggest mindset blocks therapists and helpers face: the belief that marketing is manipulative. James shares three powerful reframes that will help you see marketing in a new light—not as pressure, but as presence. With real-life stories, metaphors (like the umbrella in a storm), and a faith-informed perspective, this episode offers a gentle but empowering path forward.

You’ll walk away with:

• A new mindset around marketing as helping, not harassing


• Permission to share your work without changing who you are


• The belief that people actually need your voice, your story, and your solution

Whether you're building a course, growing your list, or just trying to put yourself out there—this episode will help you move from hesitation to motion.

“You’re not selling. You’re showing up with something useful—when someone needs it most.”

🔑 Key Takeaways:

• Marketing = Service: It’s not about chasing. It’s about inviting.


• Marketing = Connection: You’re building relationships, not pressure tactics.


• Marketing = Helping: You’re not bothering people. You’re showing up with generosity and trust.

🕰️ Episode Breakdown:

00:00 — Intro: Why marketing feels gross to helpers
01:20 — A mindset shift that changes everything
03:00 — Reframe 1: Marketing is serving, not selling
05:50 — Reframe 2: Marketing is connection, not coercion
09:40 — Reframe 3: Marketing is helping, not harassment
13:00 — The gas station story: What not to do
15:10 — Final encouragement: Keep showing up with presence
16:30 — Free Resource: Webinar - How to Find and Get an Audience Ready to Buy

✨ Links: 

 Free Resource: Webinar - How to Find and Get an Audience Ready to Buy