Rapid-Fire Marketing Strategies with Gordon Brewer, Part 2

In this episode, the hosts discuss various marketing strategies for therapists, including the importance of being authentic in social media posts, specializing in one or two social media rather than spreading oneself too thin over numerous platforms, and considering outsourcing social media management. They also highlight the role of networking at conferences, using lead magnets like webinars, courses or worksheets to provide value and build relationships, and how to use email marketing platforms to segment audiences and improve targeting. In the context of podcasts, the hosts underline the benefits of networking collaborations and maintaining focus on a specific goal or topic to build audiences effectively. They also look at how to segment markets and use tactics like Google Pixels to track potential clients across platforms. Lastly, they mention the benefits of consistency and persistence in all marketing efforts. Using these strategies, therapists can effectively market their practice, build solid relationships and reach their potential clients seamlessly.

Learning Event: 7 Steps to More Clients with Lead Magnets

January 25th 2 PM EST: Register Now

 Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!

Guest Resources

• The Practice of Therapy webpage


• The Practice of Therapy podcast


• PsychCraft Network

Resources In This Episode

• Laura Long


• Standout on Psychology Today with Laura Long


• Private Practice Elevation: Therapist Website Design & Online Marketing


• Quiet: The Power of Introverts in a World That Can't Stop Talking


• The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

• PsychMaven - Online Education for Therapists


• Builder Type Assessment - What is your personality type for building your practice?


• PsychCraft Network


• Therapy Flow - Website


• Therapy Flow - Facebook


• Therapy Flow - Instagram

Connect with our Hosts

• Lisa Mustard - The Therapy Show with Lisa Mustard


• Steve Bisson - Finding Your Way Through Therapy


• Dawn Gabriel - Soul Care for Therapists


• James Marland - Course Creation Studio

Highlights:

• 00:15 Introduction and Power Outage Incident


• 00:27 Discussion on Social Media and Authenticity


• 01:42 The Importance of Outsourcing Social Media Management


• 02:39 The Power of Authenticity in Social Media


• 03:14 Choosing the Right Social Media Platform


• 03:49 Utilizing Buffer for Social Media Management


• 04:52 The Benefits of Premium Buffer


• 06:17 Exploring Other Social Media Management Tools


• 06:57 Marketing Your Therapist


• 11:01 The Importance of Promoting Other Therapists in a Group Practice


• 14:02 Marketing Your Mental Health Services


• 18:17 The Potential of Therapists in Creating Courses


• 21:21 Marketing Your Therapy Services with Referrals and Word of Mouth


• 23:03 The Art of Networking


• 23:40 Building Relationships in the Community


• 26:00 The Power of Consistency


• 26:38 Exploring Podcasting as a Marketing Tool


• 32:30 The Role of Webinars in Marketing


• 37:33 Advanced Marketing Strategies


• 42:27 The Importance of Authenticity in Marketing


• 43:47 Making Your Practice Visible


• 46:16 Closing Remarks