Marketing Your Therapists | STP47

Navigating the shift from Solo to Group Therapy Practice: A Discussion on Marketing

Visit the Web Page for the complete show notes and a link to download questions to ask yourself when deciding to market your therapists. 

 The conversation on 'Scaling Therapy Practice' involves guest Allison Pigeon and hosts Steve, Lisa, and Dawn. The group discusses the transition from personal to group therapy practice, particularly focusing on the challenges and strategies of marketing a mental health practice. They highlight the importance of having a strong marketing strategy and budget, being present on online platforms, and spending money on Search Engine Optimization (SEO), having a well-structured website, and sometimes even hiring a branding consultant. The episode also emphasizes the significance of considering regional tendencies, monitoring the success of marketing strategies, and being prepared for trial and error. They recommend hiring a business consultant for best results in group practice and shared their experiences in rebranding as their businesses grew.

• 01:22 Introduction to the Show


• 01:36 Marketing Tips for Mental Health Practice


• 02:11 The Importance of Business Consulting


• 03:20 Introducing Guest: Allison Pigeon


• 04:30 Discussion on Marketing Strategies for Solo vs Group Practice


• 04:36 Experiences in Marketing Solo Practices


• 05:13 Transitioning from Solo to Group Practice


• 10:19 The Importance of Branding in Marketing


• 12:00 The Role of SEO and Website in Marketing


• 31:24 Takeaways from the Discussion


• 35:49 Conclusion and Contact Information