Marketing Your Mental Health Services by Serving a Niche | STP44

Author: James Marland
Published: Mon 23 Oct 2023
Episode Link: https://www.coursecreationstudio.com/podcasts/scaling-therapy-practice-digital-course-creation-for-clinicians-coaches-and-content-experts/episodes/2148241596

Discovering Your Niche in Therapy Practice

In the latest episode of “Scaling Therapy Practice,” James Marland, MBA, delves deep into the concept of niching down in the therapy business. Joined by co-host Steve Bisson and special guest Ira Hays, LCSW they explore the journey of finding one's niche and the importance of specialization in the therapy field.

Ira Hays shares his transformative journey from working with oppositional defiant youth to specializing in school phobia and OCD. His story underscores the organic evolution of a therapist's niche, often shaped by the challenges they face and the solutions they develop. As Ira puts it, "I spent about four or five years figuring it out... that became my niche." This sentiment is echoed by James, who emphasizes the importance of patience and allowing oneself the time to gravitate towards a specialization naturally.

The Power of Specialization for Mental Health Professionals

The conversation shifts to the broader implications of niching down. Steve Bisson highlights the pitfalls of comparison, noting how it can be a "thief of joy." He emphasizes the importance of recognizing one's unique strengths and not measuring oneself against others. Ira adds that confidence in one's niche is built over time, stating, "The more you help... then you're like, okay, now I really have something." Confidence is built after you have the courage to move forward. James Marland underscores the importance of courage in the initial stages of finding a niche. He notes, "You gotta have courage to start and confidence comes after." This is a crucial takeaway for therapists who might be hesitant about specializing, fearing that they might limit their practice.

Action Steps for Finding Your Niche

When searching for your Niche, say yes: Getting exposure to new opportunities can lead you to fall in love with a service or population.

Stay Updated: Continuously educate yourself. As Ira suggests, "keep reading books... stay up to date with everything that's going on."

Engage with the New Generation: Taking interns or teaching can provide fresh perspectives and keep you updated with the latest trends and theories.

Practice Patience: Allow your niche to develop organically. As James advises, "Be patient with yourself, but once you find it, embrace it."

Finding your Niche is a Journey for Therapists

Finding one's niche in the therapy business is a journey of self-discovery, patience, and continuous learning. It's about recognizing one's unique strengths, addressing specific challenges, and offering specialized solutions. As therapists embark on this journey, they not only enhance their practice but also provide more targeted and effective care to their clients. This episode serves as a valuable guide for therapists looking to carve out their niche and make a meaningful impact in their field.